Thursday, June 19, 2008

Notes From The Mothership

As you all know by now, I'm a marketing fanatic and so I came across this unique book called "Notes From The Mothership: The Naked Invisibles". How's that for a title? And the cover speaks for itself. (Publisher: Chase & Wunderlick Publishers, LLC)

The cover photo is by and the original has been slightly altered (no legs). The writing appears to be projected onto the body, although it may well be Photoshopped. It's title, "I'm Not My Mother" is scrawled on her back, over and over, from top to bottom. You've got to see the rest of her work. She specializes in this sort of thing. All you "Macho-men" out there, beware, this is all about empowerment for women, in case your Cro-Magnon cells haven't noticed by now. (Snap out of it! --Yes, Cher from the movie Moonstruck. An old reference but for those of you who get it; priceless, and as the Brit's say, "Spot-on".)

BTW, that's not the author on the cover as one might suspect (and would've been a good idea), but Adrienne Zurub was not about to go that far. (women's empowerment only goes so far you know) You knew that was coming from a bloke like me, didn't you? But back to the book. For some reason this book, an autobiography/memoir, comes across as a self-published and might as well have been since it's author appears to be doing most, if not all it's marketing and publicity. But then again, doesn't that always fall on the shoulders of the authors? Most of the time. Especially in this new freakazoid world of publishing where the only thing that rules is money and sales percentages. (Not as new as we are led to believe, mind you. It's always been about the Benjamin's brother. I mean sister. Sister, I meant sister.)

Yes, I do know my place and take it well. My own protagonist in DFB is female and trust me, she's on a mission from God herself. (Yes, a shameful plug, but that's the way it works folks.)

And I've given my plug a paragraph of its own, so it just hangs there, like a summer breeze. I'm so transparent and self-serving, it's pathetic. Well at least I didn't spell out my title, "A Death For Beauty" in big, bold, flashing, red neon letters or anything. Way too crass, even for me.

But let's face it, I've done a good thing after all. At least it appears that way in print. Hey, I even posted this article on, without my shameless plug of course.

I do have my limits, you know.

More about all this tomorrow, I'm going to refresh my Mojito.

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