Friday, June 20, 2008

"Notes" is Self-Published

What do you expect from a publishing company called Wunderlick? You've gotta love that name folks. As a follow-up to my hasty post yesterday about "Notes From The Mothership", here's a quote from the author Adrienne Zurub:

"I worked on finding the perfect name for MY publishing company. I thought of naming the enterprise after my children, and then no. I thought of: Ford, Chase & Wunderlick, Ford & Wunderlick (I'll explain the Wundelick in a minute!), Guilford, Chase & Wunderlick, and a host of other names. Now, the Wunderlick name (which I think is sooo cool) came from the news of a woman somewhere and about something and her last name was 'Wunderlick!' How often do you hear a name like that? Exactly! So, it became mine. My publishing company is named "CHASE & WUNDERLICK PUBLISHERS,

http:chasewunderlickpublishers.com.cn. I gave it a China (cn) presence to make it international."


I'm suspecting her book was published through LULU.com, as mine is also since it's a hardcover, but the important lesson here is this:

1) A curious name such as "Wunderlick" goes a long way in attracting attention.

2) Launching your own publishing company (a registered LLC for several hundred dollars) with such a name lends valuable credibility to your book.

3) The .com.cn links her Publishing Company to the largest English portal in China, which in turn gives her International access and exposure.

There are, of course, many other factors that went into catapulting her book into bestseller status which BTW (light bulb here) makes a good topic for my next posting. What classifies a book as "bestseller" that is. I'll demystify that next time and set the record straight once and for all about that whole notion.

I think though, that the main reason for the book's success is that it has built-in controversy. Plus, Ms. Zurub is very well-versed in marketing and promotion and she knows how to "build a brand" around such controversy to begin with. Let's give credit where it's due. Great things don't happen by themselves for the most part. She's a tireless and astute promoter who knows her way around the world of publicity, and that's what it takes, among so many other things.

Everything must work in unison. From the curiosity of the book cover, to it's title, to the all-important writing between the marvelous covers, that is most important of all. Otherwise the book has no traction beyond what you see. The writing in essence carries the book to its successful ways and means. That's the heart and soul of the book, the thing that connects with readers and inspires them to react and become a part of it all just as I am doing here.

It's viral, it's catchy, it's curious, it's funny, the next hot topic of conversation, especially if you're a nurse or in the medical field in this case. A lot going on, and every element must "hold its own" along the way.

More about this later. I like to keep my posts short and bittersweet.

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