Umm, Hellman and Chang, of course. Who else would have the wooden cojones to do such a thing? Absolutely brilliant. Again, what would you expect from a couple of Northwestern and NYU grads? Take note business majors, these guys have h/c furniture showrooms in dozens of countries. No, they're not your typical week-end woodshop warriors, like some writers I know. Let's face it, my best work is still on paper. Too bad, I'm a tinkerer at heart.
But these guys, they actually have a business plan. They design and make exquisite high-end furniture and market it to celebrities and other rich folk. Of course. Think about it, even cheap furniture is expensive, so make it much better, price it accordingly, and they will come. No problem. It's not rocket science folks, it's just good business.
If nothing else, h/c serves as a great example on how to start-up and launch a luxury furniture line with amazing success. The secret? Quality workmanship, good marketing, and even better publicity. That's the advertising trifecta folks. It works every time, plus it doesn't hurt to be handsome and stylish.
Now ultra modern furniture is not my cup of tea, I'm a shabby chic kind of guy, but I can appreciate great design when I see it, and h/c furniture is inspiring. But let's put things in perspective. This kind of success doesn't happen over night. In fact, this kind of success doesn't happen at all, unless you decide to make it happen. Then again, most folks are not ready for anything like this, in more ways than one. But for those of you who are, take the leap of faith. You just might surprise yourself.
It's apparent that Hellman and Chang have taken that leap, and they've finally arrived. Now staying on top is the hard part, but I'm sure they'll do fine as long as they diversify and keep expanding. In other words, never stop designing, because as you already know, endless selections are the lifeblood of any business. And, as long as you keep your heart and soul in it, you can't go wrong.
C'mon guys, you still gotta love the smell of western cedar in the morning. So roll up those sleeves and keep on cutting.
I really think they're on to something folks. Or, as Donnie Brasco would say: Forget about it.