Saturday, January 9, 2010

Buh-bye Kindle! Look Out Nook...

Sorry Bezos, but I'm so happy I never bought a Kindle. So far I like the nook so much more and I'm hoping they improve the next model since I'd like to buy one but, now there's even more competition in the ebook Reader market, so I'll have to think again.

Say hello to Blio. Unlike other eReaders, this device displays books in full color via your computer or iPhone, for example. It's basically a software program that synchronizes with the internet so it's interactive too. Sounds interesting but it might still be in development stages. Hey, sometimes, it pays to procrastinate. I'm sure there are plenty more devices like this one on the way.

And as far as the Kindle goes, Bezos should not be shaking in his Eddie Bauer Penny Loafers yet. Just design a slicker, more appealing Kindle and you're back in the running. Now, is that so hard?

Check out the whole story on NPR.

Saturday, December 26, 2009

Would You Like Paris Hilton to Promote Your Book?


Here's something I recently came across that I thought was interesting. It so happens that I've been looking for an image I could Photoshop my DFB book jacket onto, but I think the good folks at Photofunia have that covered already.

<-- Check out more in the left column.

Thursday, December 17, 2009

Can Your Book Trailer Do This?

Okay, I’ll admit the headline is a bit pretentious, but it works. It piques your curiosity, or at least it should. The same goes for book trailers. Many authors think that book trailers all by themselves will sell books, and although that might hold true in some cases (with well-known, established authors that you’ll buy anything from) most of the time a book trailer will serve as part of the marketing mix in your advertising campaign.

Everything that encompasses advertising, to include: websites, marketing, publicity, public relations, posters, brochures, and so on, is only a fraction of the entire sales picture. Selling your product, your non-fiction book in this case, needs specific marketing goals tailored to your book and its audience. The role that book trailers play in this mix is important because imagery and music help sell products like nothing else can, save for a personal visit from a persuasive salesperson.

As I’ve mentioned before (Article: What Makes this Book Trailer So Effective?), the real purpose of any book trailer is to make you curious enough to seek more information about the product. But, it must also reach prospects in an emotional way. It’s what good advertising has always been about, evoking emotional responses, pushing all the right buttons at the right time. Everything has to be just right, nothing out of place, and when that’s accomplished, magic happens.

Here’s a book trailer I put together for Dorothy Thompson, CEO/Founder of Pump Up Your Book! (gotta love that name). It's designed for Kay Marshall Strom, who is an established speaker/writer specializing in inspirational and motivational speaking and keynote presentations for many different events throughout the country. Her new book: The Second-Half Adventure: Don't Retire-Use Your Time, Skills & Resources to Change the World.

The goal here is to introduce Kay as an experienced, dynamic speaker/writer that you can trust and believe in to help turn your dreams into reality. A tall order indeed, but you must sell the author first, her book, second. And with the right imagery and a powerful soundtrack to match, you can put together an effective trailer that will inspire viewers and potential customers to take action.

Once prospects click on a book trailer link, or any button that will lead to a landing page, the book trailer’s job is essentially over. It’s time to push more hot buttons. The kind of hot buttons that will lead to a sale, and that, is the subject of another post.

Enjoy the trailer and if you’re in the market for good books like these, or the least bit curious, take a look at Kay Strom’s website for much more about her, her speaking engagements, and all her books. Meet Kay here: http://www.kaystrom.com/


Kay Strom Book Trailer



For more information about how to Pump Up Your Book!, visit Dorothy Thompson's website for the latest about online book promotion tours:

Thursday, November 26, 2009

Book Chase: Google and On Demand Books Partner to Make Hard-to-Find Books Readily Available


Book Chase: Google and On Demand Books Partner to Make Hard-to-Find Books Readily Available

Espresso Book Machines

Hey folks, I just thought I'd post this interesting video about an instant bookmaking machine.

This technology has been around for decades, (color copiers and robotics) but packaged now to fulfill an ever increasing demand for "instant books, hot off the press."

Enjoy the holidays! See you back here soon.


Sunday, September 6, 2009

"A Death For Beauty" The Novel Update

Okay folks, a lot going on with the novel. First of all, I tweaked the DFB website and I think it looks better. No major changes, but I've added a few more links. I've even added my own Classics Bookstore from Amazon. I like the way everything looks and the flickering B&W images really work with the theme. If you're using the IE Browser, you'll hear a new musical score that's a better fit than the previous one. Overall, this scheme works so I'll leave it alone for a while.

Okay, good news and bad news. Good news is that after the Book Giveaway on Goodreads, which went up to 569 requests for the book, many people said they were going to buy the book. They were very excited about it and about 35 people added it to their "to read" list, but guess what? Nobody has kept their word and bought a copy of the book. That doesn't surprise me because it takes a lot of momentum to build up a sales pitch and once that momentum is broken, for whatever reason, it's all over, you've lost the chance to make a sale. Besides, most readers on all those bookish websites are very fickle and their main purpose for being there is to socialize, not to buy books. (Wrong frame of mind.)

I'll have to admit that I'm not one to chase down prospects and beg for an order so I'll have to build all that sales momentum up again and this time keep my shame in check and ask for the order. Yes, that does work, but I hate to ask for the order. It sort of obligates people to buy and I think that's a bit pushy. Me pushy? I should go for the jugular but believe it or not, I'm a very sensitive guy. (Oh please.)

"In essence, the best offer that motivates book buyers, is the novel's story itself."

Okay, enough of that. Here's one more thing. Bookbrowse "offered me" an ad spot for $200 a month, (they make it sound so exclusive) but I just can't swing that right now. I think it might not have worked so well either, although I think this website is a dynamic place to advertise, but I haven't been able to try it. When I did have the money, they didn't have the space. They do have good ad placement though and apparently, loyal readers but a one month trial may not be enough, so I'll have to think about that one. In a perfect world, I'd place at least 3 different ads on 3 venues and test them out that way for several months or more and see if that works. But, if I didn't see results within the first month, that's a good indicator that the ads are not going to work.

It takes a lot of experimentation with advertising, but the bottom line is this: If you put together a good ad and place it in a fairly high profile website where readership is not just high but where the website can show you stats on how many buyers order certain books, (Bookbrowse does.) then you might have a good chance to make sales that way. Of course, an ad by itself is usually never enough to make a sale. That's where everything else in your marketing plan comes into play.

You must have a good, effective website in place where prospects can land and then you must have good offers in place to motivate sales as well. I've got all that, but what I don't have are advertising dollars to point prospects to my website to begin with. Not good. Effective advertising in all the right places is a must. (But you know how life is, baby needs new shoes.)

I still have a handful of reviews pending from both Goodreads and LibraryThing but those will take some time in coming. And although, reviews do help sell books, a review by itself is not enough to motivate prospects. I'm convinced that the main factor in determining what produces a sale is the connection that a reader makes with your book, its story. Second in line as a motivator is the author's platform. Their position in the marketplace in relation to the story, their background. (Mine is a bit fuzzy.) And last but not least, a great offer.

You know the offers, two for the price of one, or buy now pay later. Problem is, those offers work for just about any product, except for books because usually the profit margin on books is so low that those kind of offers are not viable.

In essence, the best offer that motivates book buyers is the novel's story itself. That's why it's so important to present your book so it offers intrinsic value to the prospect. You must present your book in such a way that the prospect will think that if they don't order your book, they will be missing out on adding something very important and meaningful to their lives. Just that simple, and that complex.

Again, having all that in place, as I believe I have, is no guarantee of sales. (I'm living proof of that.) You must find an effective way to drive qualified traffic to your website where closing the sale must happen. And that folks, takes plenty of cash that you must invest and possibly lose in the process. But who said selling books was easy? You haven't heard that from me. What you have heard is that good, repeated advertising is the key to consistant sales.

Don't have the money to invest in advertising? Then you can expect to only sell a handful of books if you're lucky. Which reminds me, my mom said she was going to buy a copy of my novel, but she never did. I'll see if I can work up the nerve to bring that up during our next conversation.

*******************************************************************

Meanwhile, consider breaking open your penny jar and buying as much advertising as you can. Believe me, you're going to need it.


Wednesday, September 2, 2009

My Review: High Plains Tango


A Ballad From the Heart (Yes it's a somewhat sentimental review. I was having a tender moment with myself.) What I really like about this story is its soft, lingering pace. The lazy yawn of a tomcat named ”Dumptruck,” for instance, and the sensual dance of a mystic goddess that goes by the name of Susanna Benteen, better known as “the witch” among the locals in Salamander.


For those of you who saw one of my favorite movies, “Bridges of Madison County,” you’ll know what I mean about Waller’s languid, unhurried pace. In “Bridges,” Clint Eastwood evoked that mood with a musical composition of his own, titled “Doe Eyes,” towards the end of the film. And to complement those simple chords, the Bluesy ballads of Johnny Hartman, emanated from the muffled speakers of an old Victrola. That was then, in the movie, but this is Waller’s trademark, laid-back style, which he captures once again in this wistful novel. Another story underscored, if not with sorrow, then with melancholy―something I always fall for.


First, about the title and the Hardcover book jacket since that’s what attracted me to the story to begin with. I tend to judge a book by its cover and title so I had a feeling that whatever was beyond the dancing, ghostly figure on the cover, clad in a yellow dress, would be ever so nostalgic, and it was. That’s always one of those rare pleasures, when the title and cover artwork blends with the story in such an organic way.


Although, I’ll have to admit that it seemed a bit too romanticized for me but I soon got over it. The last chapter is as beautifully written as the first. Both serving as philosophical bookends to the writing in between, which seems to float somewhere amid the casual and unadorned, almost austere in its approach, which suits the storyline deftly. Clearly, we get from the outset that the main character, Carlisle McMillan, is a man of sparseness, a minimalist at heart.


We know we’re in for a slow, wandering excursion into something familiar, yet something difficult to put into words, wondering if Waller can pull this off―the ending that is, because we get the feeling that there’s a little something wrong with the telling along the way. It seemed as though there was no distinction between the narrator and the main character, and that’s too bad but I had already learned more than I should have about Waller’s own backstory, which inadvertently echo’s throughout this book so I always pictured him as the narrator. (That’s what I get for wanting to know more about the author.)


I’ll also admit that I skipped several chapters where a feud about the construction of a highway through sacred ground, took over and broke through the wonderful stillness that Waller, up until then, had so wonderfully managed to evoke. Yes, it’s conflict, but the kind of conflict that goes on for too long and with far too much detail. It seemed off key to my ear--cutting against the grain for this kind of story, to use a metaphor that Carlisle McMillan would appreciate.


The “mandatory” sensual scenes come across as awkward and almost gratuitous, compared to the overall tone and context of the story, but tastefully written nonetheless. Here again, my fault for delving too far into Waller’s background. (I know, I know. My psychiatrist has pointed out that I blame myself way too often.)

I just couldn’t get Waller’s image out of my head--his McMillan-esque ways and looks. It’s one of the reasons why high profile actors refuse to give interviews. It really spoils the mystery between the actor and the character they portray--the ability for the reader in this case to disassociate the main character from the narrator who also sounds like the author.

For me, it’s almost as if Carlisle McMillan and Robert James Waller were the same person. In my own mind, based on what I already knew about Waller, that seemed to ring true, and a little too close for comfort for my taste.


An aside: It’s a lot like when J.D. Salinger came out of hiding after 40 years of self-imposed seclusion. It was as if the mystery behind “The Catcher in The Rye” dissolved right before my very eyes. Especially when the 90-year-old Salinger commented on a scene from a Terminator movie, saying: “Holy crap, was that fucking cool or what?” Something outrageously disconcerting to that effect. Can someone please shoot me now? I’ll never be the same. Thank you.


Okay, as an author myself, not that I’ll ever reach the notoriety of Salinger or Waller, but I’m going to stay in hiding and keep my big mouth shut, just in case I ever do write a classic story―like Harper Lee. I just don’t want to spoil anything for the readers. Lord forbid.

All that nonsense aside, I don’t think this story can match the sadness of “Bridges” either, but we eventually realize that it is not meant to. Waller paints these words with honesty, longing, and a quietness that is both magical and gracefully inaudible at times.

Maybe even as lonely, as a High Plains Tango.

**************************************************************

Okay, you get the picture. Scratch the needle across the record. Here’s my favorite line in the book:

“It’s a Tango, you dumb bastard.”

BTW, this book has gotten many mixed reviews and for good reason. I believe that Waller is an excellent writer and that's clear based on the first and last chapter of this novel. But something happened in between, from chapter 2, in fact, that didn't ring true with most of this story. An environmental message and what seemed like a first draft as far as concepts go, permeated the middle of this story.

That's a shame because it almost comes off as a bad story, sandwiched between a great lead-in an a sentimental ending, which is the last impression one gets and the reason I liked it so much. Maybe this proves what they say: that the most important parts of a book are the first ten pages and the last ten pages. If that's the case, this book is the quintessential example of just that.

A contradiction in my review?
I know this comment may seem a contradiction to my review, and it is in hindsight, but the storyline I referred to between bookends, was referencing the pace of the story, not its content.

One more thing!
Amazon, I hope you run my review as is and don't edit the profanity like you've done in the past. I really don't get it. What's the big FUCKING Deal?



Wednesday, August 26, 2009

AMAZON MONSTER AD

And now, without further ado folks. As promised, my “award-winning” Amazon Ad that will never see the light of day, thanks to the Amazon servers. I don’t think it would have won anyway, maybe because of copyright issues, but it was worth a try just for the fun of it.
Clearly, an ode to my favorite monster of all time. (Sorry, Godzilla)

BTW, I know this might look like a homemade piece of junk, but give me a break, I maxed out all the tools on Windows Movie Maker.

And I know something like this is too bizarre for Amazon, but only a freak like me can pull this one off. Who really cares anyway? Here’s the MF video.

BTW, this is what happens every time I try to logon to Amazon too. Ridiculous.

Wednesday, August 12, 2009

Author Q&A on Goodreads.com

Okay folks, here's the scoop on my Q&A for Goodreads. The Q&A never took off, (ooohh, big surprise) however, over 500 readers signed up and requested a free copy of my novel. Not bad. I've only got 3 books to give away so I'll have to post it again to give others a chance to win. Best of all, I've made some very good friends along the way.

Q&A's are tough because a lot of people are not brave enough to ask questions for fear of sounding silly or whatever. Sometimes, they're just not comfortable with the author, especially if they look so mean in their Bio photo (like me) but I didn't want to change it. I like looking mean.

Anyway, aside from that, I think Goodreads needs to redefine their Q&A features so that authors get better and more exclusive exposure. The way it's set up now, it's nothing more than a Q&A Group the Author forms, which is too short a notice unless you already have a big following with another Group that will allow you to promote the Q&Q Group. It just doesn't work like it should. And I'm comparing Goodreads with LibraryThing's Author Chats which they promote with a special Author Chat page, including the author's photo and links to the Author Chat with dates for the chat, and so forth. This is far more effective and I'm sure will yield some interesting questions. At least I expect it too. But unless one is a famous author, nobody cares about asking you anything. It's not about the questions, as much as it is about making a connection with a "celebrity". (Yeah, I'm screwed.)

As far as the advertising on Goodreads, forget it. I spent $60 for an ad that is nothing more than a cover shot with a book description, which links to the author's website. (You get what you pay for, right?) Not very effective at all. The so-called ads don't look like advertising, which is what people expect to see. Advertising promo's, not a list of books. Big difference. Either way, it was a test, as all advertising is and for me, it doesn't work, just like I knew it wouldn't. You may have better luck. Who knows? Good placement also depends on how much one is willing to spend per click, and there are only 2 prime spots to feature the books though. I'm going to up my per click price and see what happens, but I don't think it will make much difference since the premium space is a list just the same.

I like an ad to look like an ad. With a headline and body copy and an offer of some kind. It attracts readers since they're always on the lookout for a bargain or something new. I'll make suggestions to the Goodreads staff and see what they come up with.

My "book giveaway" ends this Friday 14th and hopefully I'll get some reviews in exchange for the free book. That's the deal, sort of. The reviews are not guaranteed. Ufah! I thought this was a good deal? Well it is in many ways. It's all about exposure and credibility at this point. Sales are yet to pick up. It'll take a lot more promos and more time to get things rolling.

I did get a few good comments about the book and that's encouraging, so I need to connect with many more readers within the genre.

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

A lot going on with my book promos and I'll keep you posted. I'm having a great time! My LibraryThing Author Chat starts on September 1-11th. I've also posted my book as a giveaway there and so far over 240 people have requsted it. I think I'll switch my author photo to something dorky. That just might help.

Monday, August 3, 2009

Click My Lit


With a name (anagram) like that, what else do you need? Well, for starters, a gorgeous face to go with it. Meet Erin, a very savvy and witty red-head with a great sense of humor and altruistic tendencies. (easy now) She likes to promote self-published authors on her Blog ClickMyLit. I peeped (forgive me, but what other word can go with "tweets") her Tweets (d.e. not intentional) and just couldn't resist finding out more about the blog and who was behind it. She's a sweetheart, check out her Blog and say hello. And if you have a book to promote, she just might feature it on CML.

Just let her know that ProseFreak sent you, you hear me. (That last part is an old expression from the Barrio. Roll with it folks, it's all I got for now.)