Tuesday, February 2, 2010

J.D. Salinger's Publicity Secret

Was J.D. Salinger really a recluse because he detested publishing his work or the process of publishing? Of course not. Don’t even believe he shunned the media because he wanted to just write for himself, as he has repeatedly said. If that were indeed the case, he never would have published any of his work.

If it weren’t for the publication of Catcher, Salinger would probably be broke and living in his car. Instead, he has enjoyed the security of income that the book has provided him since its publication in 1951, to the tune of one million books a year today, thanks to the public school system. Worth about 250k a year to Salinger. Who in their right mind would complain about that?

The fact is that just as Harper Lee had done after the success of Mockingbird, Salinger also went into seclusion after the success of Catcher. Before that, he had no problems publishing his short stories. Some people like their privacy and just don’t want to be bothered. Much like Cormac McCarthy. He too is among the recluse writers that avoid “the media” for the same reasons.

J.D. Salinger Quoted in The Onion: June 8, 2009

http://www.theonion.com/content/news/new_terminator_movie_brings_j_d

"I believe that a writer's privacy is among his most precious possessions, in that personal information about him distracts readers from what is most important: the work itself."

This entire excerpt is priceless and a must read. It’s so outrageous I thought it was a hoax. But it goes to prove how right Salinger was about avoiding the media, and we can clearly see why by this encounter with reporters in Cornish, New Hampshire, outside a movie theater. His comments destroy the mystery behind his most popular story. A mystique which he had managed to keep under wraps for so long. He sounds a bit like Holden Caulfield and that’s really unfortunate.

QUOTE Aug 4, 1961

From the dustjacket of Franny and Zooey:

"It is my rather subversive opinion, that a writer's feelings of anonymity-obscurity are the second most valuable property on loan to him during his working years."

But let’s get to the other reason I believe Salinger continued to despise publicity for so many years. Yes, he was a private man. We all like our privacy and don’t appreciate being stalked, let alone for over 50 years. Things like that do get annoying, and eventually Salinger had the tendency to despise it, but he also had the power to avoid it—except when he needed it most.

It all started in 1939 when his writing teacher at Columbia University, Whit Burnett, discovered Salinger. Burnett took notice of Salinger’s talent and made sure that his magazine, the popular Story, would be the first to publish Salinger’s short story, The Young Folks in the 1940 April issue. Because of Burnett’s magazine, Salinger eventually broke through to mass-circulation magazines like Collier’s, Esquire, and The New Yorker; that was the magazine he wanted so badly to appear in--a publication that would validate him not just as a professional but also as an artistic writer. The New Yorker also was the only magazine to publish everything that Salinger had to say, including the very popular The Catcher in the Rye. Everything, except this:

"There is a marvelous peace in not publishing. Publishing is a terrible invasion of my privacy. I like to write. I love to write. But I write just for myself and my own pleasure."

(J.D. Salinger to the New York Times, 1974)

Obviously, he would not have made that statement in 1940 at the beginning of his writing career when he needed to get published and noticed. Salinger was a very astute man with keen marketing sensibilities. He knew that the more you denied someone a particular thing, the more they were going to want it and the more controversy would grow as a result of his defiance. It’s pretty simple. Refusal to share something is grounds for gossip, particularly in the eyes of the controversy-centered media.

You mean the author of the wildly popular Catcher in the Rye doesn’t want to give interviews? He refuses to discuss his novel? He slams his door on reporters? Please, if all this isn’t fodder for the media, I don’t know what is. On top of that, he simply enjoyed and relished refusing media attention. That gave him power, authority, and above all, pleasure. Plus, and more importantly to Salinger, it kept the author and his characters in two separate worlds.

Just imagine the opposite. What if a reporter showed up at Salinger’s door and Salinger greeted him with open arms and invited him in for coffee and batches of Ladyfingers. Where’s the story? In fact, this just makes us want to hurl. There is no story. And had Salinger divulged stories about his personal life, well we can only imagine how that would feel. And that’s the whole point.

Salinger knew how to create publicity and he capitalized on his power to deny the media what they wanted, and what his readers hungered for. He was in a very good position to do so, and he did it with gusto.

He also knew that exposing his personal life, like an open book to the public at large, would be detrimental to his stories. It’s a lot like actors who avoid interviews for fear of diminishing their on-screen characters. (I touched on this in my review of Robert James Waller’s novel, High Plains Tango, where I mention Salinger.)

I certainly agree with Salinger. The less an author or an actor divulges about their personal life, the more intriguing and believable their characters become, and remain. It’s just good business.

Good for him, because in the process he has also created an unprecedented demand for his book and all his work, published or not, for generations to come.

Salinger’s reclusiveness has not made him a footnote in the world of literature. It has made him an icon.

Thank you for sharing your story, J.D. Salinger, wherever you are. You have enriched us because of it.

Godspeed dear friend. Holden Caulfield has caught another child in the endless fields of rye.

Want a similar take about Salinger? Check out Slate for more.

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Coming up for next Monday's Post: What X-Rated movie was novelized in 1973?

Hint: It was a foreign film, starring an American actor. Another Pavlovian Post. These revealing shots and the before and after pix of this unforgettable actress will speak for themselves. Shameful.

Sunday, January 31, 2010

iPad What is This Thing?

I just opened an email about the new iPad and frankly, I was blown away. Okay, okay, let me not get too carried away. The iPad is nothing more than an oversized iPhone, right? Well, no, just like the iPhone, it can’t make any phone calls. Ouch! Hey just kidding, what do I know, I don’t even own an iPhone.

But an iPad, yes, I’d love to have one. Where can I order one? I think it’s just what I’ve been waiting for. Not that I can get rid of my laptop and replace it with an iPad, but since the iPad comes with a virtual keyboard, it sure comes close.

The iPad offers the best of all worlds. It’s the kind of product that I envisioned when electronic Tablets first emerged. This device is a natural progression from laptops or Netbooks, it is much lighter (only 1.5 lbs.) and more portable, and that makes it more accessible and easier to use than a laptop. It functions just like a regular computer via integrated Wi-fi, plus you can access a database of over 140,000 apps and plenty of iBooks, in full color, of course, all for about $499. What’s not to like? I’ll take one!

Sorry nook, so long Kindle, but I think that the issue of e-ink technology vs. IPS Display Multi-Touch screen technology is a moot point here. Bezo's answer to the iPad is the Kindle DX, which is about the same size as an iPad, except that it looks like a gigantic calculator, and it still comes only with a black and white e-ink screen technology that according to Bezos, promises to catch up with full color displays in about a year.

The make or break point here is barely the pricing, which is about a $10 difference between the Kindle DX and the iPad. Yes, The Kindle DX is priced at only $10 less than the iPad. ($489, I think this is laughable.) These two products are clearly in a market all to themselves for the moment, however, the iPad has blurred the lines to the point of no return. The question is: How many ebook enthusiasts are willing to pay a little more for all the extra features the iPad offers? If you do the math, it's easy to see how and why the iPad edges out the Kindle DX in so many ways.

People are looking for accessibility and a wide range of features that makes their lives easier—an all-in-one device. The iPad offers all this and more for about the same price as a standard eReader. Plus, it's much more stylish and fun to use. Looks like a no-brainer to me. Right now, the iPad rules and I don't think that will change for some time to come.

So what’s next in the land of eBook Readers? Knock-offs, of course. A year from now, you’ll have your choice of dozens of models from just about every computer manufacturer you can imagine. The competition is on folks. If you like Apple products, look no further than the iPad. Otherwise, wait for the barrage of new PC tablet products that are now on drawing boards.

How will this affect pricing? I think the price of a PC Tablet will bottom out at about $399, which means that the price of both the Kindle and nook Readers may drop considerably, to about $199 each. Then again, these eReader products might hold their own in the marketplace as a separate entity from eTablets altogether and their current pricing could remain intact. Which is to say that there’s always room for more electronic gadgets like the iPad, regardless of the price.

But as always, Apple leads the way in innovation--exemplifying capitalism at its very best. But Apple beware. If Jeff Bezos does in fact come up with a full color e-ink touch screen technology, which he has already bought from another manufacturer and continues to develop, the iPad could get a run for its money.

At any rate, the iPad is still a very exciting, revolutionary and fun product and I can’t wait to get mine in March. Here’s a demo that shows off its amazing features!

Friday, January 29, 2010

Upcoming Articles You Don't Want to Miss:


Steve Jobs (Apple) Unveils the New iPad: Monday, February 1, 2010
WTF is this thing?

J.D. Salinger Dies at 91: Wednesday, February 3, 2010
Was his anti-publishing stance just a marketing ploy?

The Birth of a Classic: Friday, February 5, 2010
What Makes a Novel a Classic?

Stay tuned for all this and so much more starting next Monday, right here. Very busy working on too many things, but the best is yet to come. Mark your calendars and don't forget to sign up and Subscribe to this Blog so you can keep getting all the latest about books, publishing, marketing, and of course, satire, all in short, but densely packed Posts that don't highlight the obvious, but expose what's lurking beneath. That's all the good stuff you really want to know.

Come on back and find out. The truth, will set you free.


Sunday, January 17, 2010

The Lovely Bones: Is it Really a Big Deal?

Since the movie has just been released, I figured it was a good time to review the book because of all the hype. Let’s face it, these days they turn many novels into movies because there are so many dull screenplays out there. Are you buying into that idea? Because here’s something closer to the real truth behind it all; there are plenty of good screenplays roaming around Hollywood. Well, maybe not plenty, but a good handful at least.

The reason most producers and directors usually don’t attach themselves to a particular film project is that a screenplay alone has little merit. (Ouch! Sorry new screenwriters.) That is to say, that a screenplay has not proven itself to be a money-maker, a bestseller like a novel might have already done in the marketplace. The formula is simple: bestselling novels equal blockbuster movies. End of equation. If a novel is successful then its counterpart, a movie by the same title will also be a smash hit, and it usually is.

Which makes me wonder why more screenwriters don’t first learn to write novels instead. (laughter here) Like Michael Blake did with Dances with Wolves, for example. The fact is that very few writers can master both art forms as convincingly as Blake has. Although, the success of his wonderful novel, in this case depended largely with the success of the movie first. Go figure. You get the idea. Sometimes it takes both the movie and its novel, or vice versa to make either one a raving success. Oh, the madness of it all! But here’s a consolation to aspiring screenwriters: you only need 120 pages as opposed to about 350 for a novel. Hmm…there must be a catch. (You better believe it.)

The fact remains, producers don’t take any chances with their 50 million dollar film projects, and why should they, when there are plenty of successful novels already on the bestseller list that prove a film version (a good screenplay) can and usually will succeed.

Okay, enough of that. Let’s get to this incredible book. And let me say that as soon as the book came out, it was already known, by all those who needed to know, that it would be a bestseller and the movie rights were sold to DreamWorks two years before the book was even released. Now that’s good buzz folks, and this story deserves it because the author earned it. Yes, Alice Sebold earned her place as a bestselling writer in the world of American Literature, and she also earned a nice paycheck to go with it--her first novel. Her first book, was a memoir titled Lucky, which dealt with her real life rape experience, and which paved the way for The Lovely Bones ten years later. So it’s safe to say that some of the details in the novel may be true to life. Details that the movie left out, in fact.

Okay, as a graphic designer, I always take note of book jackets and this one intrigued me right away. First of all, since the story’s protagonist is only 14, the jacket appeals to young women, who make up about 85% of the reading and book-buying market anyway. The graphic, integral to this storyline, is a charm bracelet in the form a halo, floating over a baby-blue sky above the provocative title. Oh, how simple. How curious. Yes, of course it works. Why shouldn’t it? It hits all the right hot buttons.

In my case, since I am such a male, bestowed with tons of testosterone, I balked at the whole idea, except for the title, which stopped me cold. The Lovely Bones covers all the bases as far as its appeal to both men and women. Can you think of a better contradiction than the word “lovely” (for women) and “bones” (for men)? Which market do you think the show BONES is written for? Thank you.

This title is poetic and garish, all in one breath. Brilliant. But more importantly, the idea behind the title, its sentiments are echoed at the end of the story, which ties everything together beautifully.

Another selling point for this book was the shocking opening scenes. It has plenty of shock value. A dead girl telling the story of her own gruesome murder? Why not? But this was no ordinary murder. First, it was a brutal rape, then a cold-blooded murder, and finally, a hideous dismembering in bits and pieces. This is hard-hitting stuff folks. Gets you deep in your gut. It’s an opening that shakes you and rivets you to the entire story. Suddenly, you must read every word. The idea, the great (high) concept compels you to. Ironically, it is those same grizzly details that make producers and directors think twice about investing in such a morbid story like this. After all, viewers and readers alike are already bombarded with plenty of it on the evening news and in the newspapers and gossip tabloids. Who needs more?

The twist with this story, however, is that the book, for the most part focuses on finding this killer and bringing him to sweet justice, while at the same time we experience the family’s grief through the eyes of their murdered daughter. And let me say that this concept is not entirely unique, (Remember GHOST, with Patrick Swayze?) but I think the author’s style brought something very unique and fresh to this story and that was its saving grace, as it were. Like they say in Hollywood. “We like the same old stories, but in different flavors, please.”

Furthermore, Sebold indulges in another literary device that she handles superbly, tragedy and comedy. (You know, like those two theatrical faces I can’t stand.) This is classic theatre on the written page, and it just doesn’t get any better than this. Sebold is a master at juxtaposing both the tragic and the comic by referring to Susie’s naïve use of words such as “neato” and by embarrassing Susie by exposing her silly family stories. Yet it is these very same stories that tickle the reader’s sensibilities in a bizarre way. Right in the middle of a murder scene, no less.

What more can we ask for? It’s the kind of story readers look for. But not so fast, because the book and the movie both opened to mixed reviews in their own time. What was the problem? Well, for starters, the movie was rated PG, which meant a wider audience (more profits) of young adults, many, which were without a doubt to be protected by their doting parents about repulsive matters such as rape, murder and dismemberment. Talk about misplaced concerns folks. Don’t worry, your children already know about it. They probably learned it during their first grade years, so why sweat it now? It’s too late.

Okay, so why all the controversy? Oh right, heaven was a middle-ground, an in-between place that enraged theologians to no end. “You mean that’s what heaven is really like?” they asked. Sounds to me like they were searching for alternative answers about heaven and they didn’t agree with Sebold’s take. How lame is that?

And so, the list goes on. Some critics thought the ending was too tidy and sappy. Maybe too simplistic, while others saw it as fine literature in the capable hands of an emerging writer.

As with all opinions, they are subjective and every reader will have their own interpretation and views on the book and the movie, and they would all be right.

Whatever you think, whether you are in favor, or against this story, one thing is certain: this story has all the hallmarks of a classic tale, whether you like it or not, and I’m sure that Alice Sebold is very happy with its outcome in more ways than one.

So yes, it is a big deal. Worth millions to Sebold, and worth an initial $70 million to DreamWorks, and counting.

For Screenwriters: Here's your chance to see the difference between a First Draft, a shooting script and a Final Cut version of a script. Also, Filmmaker's Commentaries.

http://www.lovelybones.com/scripttoscreen/index.html

Here's the Official Movie Trailer:


Friday, January 15, 2010

Can You Connect This Sultry Blonde with a Classic Novel?


If you don't recognize her right away it's because she was only 14 when she debuted as the unfortunate teenager who lost her leg in the very popular movie
The Horse Whisperer starring Robert Redford in 1998.

The novel by Nicholas Evans debuted in 1995 to mixed reviews.

She's the lovely Scarlette Johanssen, who lit up the big screen with her performance as Grace MacLean in the movie version of the novel.

To me this is a case where the movie turned out much better than the book. Not to diminish the nice work by Evans in the book. I just thought the the novel was a bit stale by comparison. Johanssen is the kind of actor that once you see one of her performances you want to see them all, which is the hallmark of a powerful actor. One that commands big bucks and lures in moviegoers with just their name. She did win a Young Star Award for her performance in the movie and deservedly so, and she hasn't looked back since.
Although, I liked the book too, but Grace comes across as a spoiled, privileged child in the novel, while all that changes because of Johanssesn's strong performance in the movie, which helped the popularity of the book.

Click on the title of this Post for the link to Google Books Excerpts and check out Nicholas Evans' opening chapter, I think it is among the best I've read in a long time.

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My Next Post: Alice Sebold's The Lovely Bones. Here's another good story that deserves a movie and the film is just as good or better than the book this time. How did this amazing story come about? Come on back for all the juicy details.

Saturday, January 9, 2010

Buh-bye Kindle! Look Out Nook...

Sorry Bezos, but I'm so happy I never bought a Kindle. So far I like the nook so much more and I'm hoping they improve the next model since I'd like to buy one but, now there's even more competition in the ebook Reader market, so I'll have to think again.

Say hello to Blio. Unlike other eReaders, this device displays books in full color via your computer or iPhone, for example. It's basically a software program that synchronizes with the internet so it's interactive too. Sounds interesting but it might still be in development stages. Hey, sometimes, it pays to procrastinate. I'm sure there are plenty more devices like this one on the way.

And as far as the Kindle goes, Bezos should not be shaking in his Eddie Bauer Penny Loafers yet. Just design a slicker, more appealing Kindle and you're back in the running. Now, is that so hard?

Check out the whole story on NPR.

Saturday, December 26, 2009

Would You Like Paris Hilton to Promote Your Book?


Here's something I recently came across that I thought was interesting. It so happens that I've been looking for an image I could Photoshop my DFB book jacket onto, but I think the good folks at Photofunia have that covered already.

<-- Check out more in the left column.

Thursday, December 17, 2009

Can Your Book Trailer Do This?

Okay, I’ll admit the headline is a bit pretentious, but it works. It piques your curiosity, or at least it should. The same goes for book trailers. Many authors think that book trailers all by themselves will sell books, and although that might hold true in some cases (with well-known, established authors that you’ll buy anything from) most of the time a book trailer will serve as part of the marketing mix in your advertising campaign.

Everything that encompasses advertising, to include: websites, marketing, publicity, public relations, posters, brochures, and so on, is only a fraction of the entire sales picture. Selling your product, your non-fiction book in this case, needs specific marketing goals tailored to your book and its audience. The role that book trailers play in this mix is important because imagery and music help sell products like nothing else can, save for a personal visit from a persuasive salesperson.

As I’ve mentioned before (Article: What Makes this Book Trailer So Effective?), the real purpose of any book trailer is to make you curious enough to seek more information about the product. But, it must also reach prospects in an emotional way. It’s what good advertising has always been about, evoking emotional responses, pushing all the right buttons at the right time. Everything has to be just right, nothing out of place, and when that’s accomplished, magic happens.

Here’s a book trailer I put together for Dorothy Thompson, CEO/Founder of Pump Up Your Book! (gotta love that name). It's designed for Kay Marshall Strom, who is an established speaker/writer specializing in inspirational and motivational speaking and keynote presentations for many different events throughout the country. Her new book: The Second-Half Adventure: Don't Retire-Use Your Time, Skills & Resources to Change the World.

The goal here is to introduce Kay as an experienced, dynamic speaker/writer that you can trust and believe in to help turn your dreams into reality. A tall order indeed, but you must sell the author first, her book, second. And with the right imagery and a powerful soundtrack to match, you can put together an effective trailer that will inspire viewers and potential customers to take action.

Once prospects click on a book trailer link, or any button that will lead to a landing page, the book trailer’s job is essentially over. It’s time to push more hot buttons. The kind of hot buttons that will lead to a sale, and that, is the subject of another post.

Enjoy the trailer and if you’re in the market for good books like these, or the least bit curious, take a look at Kay Strom’s website for much more about her, her speaking engagements, and all her books. Meet Kay here: http://www.kaystrom.com/


Kay Strom Book Trailer



For more information about how to Pump Up Your Book!, visit Dorothy Thompson's website for the latest about online book promotion tours:

Thursday, November 26, 2009

Book Chase: Google and On Demand Books Partner to Make Hard-to-Find Books Readily Available


Book Chase: Google and On Demand Books Partner to Make Hard-to-Find Books Readily Available

Espresso Book Machines

Hey folks, I just thought I'd post this interesting video about an instant bookmaking machine.

This technology has been around for decades, (color copiers and robotics) but packaged now to fulfill an ever increasing demand for "instant books, hot off the press."

Enjoy the holidays! See you back here soon.